Official figures tell that the travel and tourism (T&T) industry contributes 10% to World GDP and generates 1 in 10 jobs in the global economy. Strategic communications of accommodation providers, transportation businesses, travel intermediaries and destinations are increasingly challenged by changing patterns in information consumption and traveler decision-making (Xiang et al., 2015; McCabe, Li & Chen, 2016). In addition to that, instabilities and unrest of various kinds damage the images of many traditional tourist destinations (Avraham, 2015), while others are trying to make their way to the traveller’s mind, with new tourism products constantly emerging. With these dynamics in mind, this track invites research which is set at the nexus between public relations and the T&T industry, whether dealing with contemporary phenomena such as destinations affected by tourismophobia (Coldwell, 2017), or with more conventional challenges like repositioning an accommodation facility or airline (e.g. Zhang, Lin & Newman, 2016).
- Xiang, Z., Wang, D., O’Leary, J. T., & Fesenmaier, D. R. (2015). Adapting to the internet: trends in travelers’ use of the web for trip planning. Journal of Travel Research, 54(4), 511-527.
- Coldwell, W. (2017). First Venice and Barcelona: now anti-tourism marches spread across Europe.”. The Guardian”, www. theguardian. com/travel/2017/aug/10/anti-tourism-marches-spread-across-europe-venice-barcelona [dostęp: 16.10. 2017].
- McCabe, S., Li, C., & Chen, Z. (2016). Time for a radical reappraisal of tourist decision making? Toward a new conceptual model. Journal of Travel Research, 55(1), 3-15.
- Avraham, E. (2015). Destination image repair during crisis: Attracting tourism during the Arab Spring uprisings. Tourism Management, 47, 224-232.
- Zhang, C., Lin, Y. H., & Newman, D. G. (2016). Investigating the Effectiveness of Repositioning Strategies: The Customers’ Perspective. Journal of Travel & Tourism Marketing, 33(9), 1235-1250.