The world is definitely going through a transition, and strategic communication has to participate in the debate on major issues and help shape values and beliefs of the society as a whole. Through shaping communication, public relations experts help shape core values. Is satisfaction a prerequisite of good communication? As our colleagues from Aarhus ask in the 2018 EUPRERA Congress – what is the role of communication professionals in discussions of a society in transition? What is our professional responsibility? Are we (at least partially) in charge of satisfaction in society? When and why communication fosters health, happiness and well-being? It is important to explore a varied list of topics from the emotions caused by media’s persuasive influence (Nabi, 2009) to effective corporate response strategies in a crisis situation (Kim & Cameron, 2011).
- Faseur, T., Geuens, M. (2010). Communicating the right emotion to generate help for connected versus unconnected others. Communication Research, 37, 498-521
- Gault, B. A., Sabini, J. (2000). The roles of empathy, anger, and gender in predicting attitudes towards punitive, reparative, and preventative public policies. Cognition & Emotion, 14, 495-520
- Kim, H. J., Cameron, G. T. (2011). Emotions matter in crisis: The role of anger and sadness in the publics’ response to crisis news framing and corporate crisis response. Communication Research, 38, 826-855.
- Mitchell, M. M., Brown, K. M., Morris-Villagran, M., Villagran, P. D. (2001). The effects of anger, sadness and happiness on persuasive message processing: A test of the negative state relief model. Communication Monographs, 68, 347-359.
- Nabi, R. L. (2009). Emotion and media effects. In Nabi, R. L., Oliver, M. B. (Eds.), The SAGE handbook of media processes and effects (pp. 205-221). Thousand Oaks, CA: Sage